INTERNATIONAL EDITION---Principles of Marketing, 17th edition
INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 16, Problem 16.9AC
Summary Introduction

Case summary: In excess of 320 billion coupons are conveyed every year, with in excess of 90 percent of them imprinted on paper. Buyers recover around 1 percent of coupons disseminated, frequently on the grounds that they cut them however neglect to utilize them in the store. Company SS is hailed as the Best Shopping App and Best Finance App, this application has prepared those paper coupons for buyers. Company SS now flaunts 4 million customers and in excess of 50 national retail accomplices.

The application enables buyers to snap a photograph of retailers' paper coupons and recover them at the store. Customers can impart to companions on Site FB and Site TW and pursue others' couponing. Company SS is the principal portable application that outputs the content, pictures, logos, and standardized identifications in printed coupons and makes a versatile coupon. It likewise sends termination date updates and area based notices.

Characters in the case: Company SS.

To discuss: The type of apps that rely on smartphone cameras and the ways they are different from Company SS.

Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.

Blurred answer
Students have asked these similar questions
A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.
Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)
Research other types of apps that rely on smartphone cameras to redeem a sales promotion offer. Explain how they work and how they are similar to and different from SnipSnap.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning