INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 16, Problem 16.22CC
Summary Introduction
Case summary: Company SG was started in the late 1970s as a data recovery backup place for the Company SO. That division was rolled off into its own organization and started overhauling customers of various kinds and sizes. Company SG is currently one of the main programming and servicing organizations. In the previous decade, Company SG has done well regardless of confronting numerous industry difficulties, for example, government guidelines and globalization. Company SG decided to profoundly change its sales force and procedure while times were great, as opposed to pause and be compelled to do as such. The case diagrams the subtleties of that change.
Characters in the case: Company SG.
To discuss: The reasons on whether the tagline works.
Sales promotion is the way toward influencing a potential customer to purchase the item. It is intended to be utilized as an interim strategy to increase sales, where it is hardly reasonable as a technique for structure continuing customer loyalty.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What are the positive and negative aspects of SunGard’s new sales force structure?
How would the challenges faced by SunGard have affected sales productivity had the company not initiated its transformational plan?
Personal selling is a form of selling that many companies rely on heavily to promote and movetheir products. In light of this statement, give a comprehensive analysis on how Elon Muskused his personal brand identity as a unique personal selling point, part of your answer mustfurther highlight the advantages and disadvantages of this approach
Chapter 16 Solutions
INTERNATIONAL EDITION---Principles of Marketing, 17th edition
Ch. 16 - Prob. 16.1DQCh. 16 - Prob. 16.2DQCh. 16 - Prob. 16.3DQCh. 16 - Prob. 16.4DQCh. 16 - Prob. 16.5DQCh. 16 - Prob. 16.6CTECh. 16 - Prob. 16.7CTECh. 16 - Prob. 16.8CTECh. 16 - Prob. 16.9ACCh. 16 - Prob. 16.10AC
Ch. 16 - Prob. 16.11ACCh. 16 - Prob. 16.12ACCh. 16 - Prob. 16.13ACCh. 16 - Prob. 16.14ACCh. 16 - Prob. 16.15VCCh. 16 - Prob. 16.16VCCh. 16 - Prob. 16.17VCCh. 16 - Prob. 16.18CCCh. 16 - Prob. 16.19CCCh. 16 - Prob. 16.20CCCh. 16 - Prob. 16.21CCCh. 16 - Prob. 16.22CCCh. 16 - Prob. 16.23MMLCh. 16 - Prob. 16.24MML
Knowledge Booster
Similar questions
- 1.Why is personal selling important? How can a company step-up by using personal selling? 2.discuss how technology has helped sales?arrow_forwardhow does Alibaba share knowledge among subsidiaries?arrow_forwardPlease do not give solution in image format thanku Determine which business in one's area is franchiseable—what could be done to help this business assess its market? What niche is it filling? What steps are most important? Why?arrow_forward
- What are the challenges for a startup in finding distribution? How do these challenges compare to those faced by a large company when it introduces a new product? 2-3 sources would be amazing, thanks.arrow_forwardThe manager of the training department at your marketing firm has askedyou to help with writing a training manual that describes the selling process.To begin, include some information that describes why the creative sellingprocess is so important. Then identify the steps and include a summary ofeach. Finally, include a paragraph that describes the importance of followup to the selling process.arrow_forwardWhat is LEGO's main business model? Can you think of other companies with a similar model?Can you list at least one example of a product company that has transformed into a media company or a media company that has transformed into a product company?What are some of the companies from both B2B and B2C that are doing similar things as LEGO? Note : I need the answer for the digital marketing perspective please give the details of it to get the upvote. Please dont attend if you dont knowarrow_forward
- Critical Thinking In general, professional selling hasevolved from hard selling to relationship selling. Dosome organizations still use the hard-sell style? If so,explain. What do you think the future holds for theseorganizations? Will the hard sell continue 10 succeed;that is, are there instances in which ttansactional sell·ing is still appropriate? If so, when?arrow_forwardHow would you describe Spotify’s business model considering their subscription tiers? What makes it different?arrow_forwardWhat led MailChimps founders to change its focus on the customers they were selling to?arrow_forward
- 3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision? b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasonsarrow_forwardHow would your marketing strategies differ if you owned a B2B company versus owning a B2C company? Why is it necessary to follow the 7 step B2B buying process as it pertains to major acquisitions? Are there any examples that you can find on the web that provide examples of a time when perhaps companies didn't follow these steps?arrow_forwardHow does Eskimo Joe’s build long-term customer relationships?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
