Understanding Business with Connect Access Card
Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 16, Problem 1CE
Summary Introduction

To discuss: The task performed, skills needed, pay and opportunity outlook of the Advertising sales agent.

Introduction: Advertising sales agent is the one, who sells the advertising space to individuals and business, make sales presentation for the clients and maintain the clients account.

Expert Solution & Answer
Check Mark

Answer to Problem 1CE

The tasks performed by the advertising sales agent include; locate and contact the client, explain about the specific types of advertisements to the clients, prepare and deliver sales presentation, prepare promotional plans and recommend about the size and format of the advertisements.

Skills needed in the advertisements agents include; Communication skills, initiative, organizational skills and self confidence. The pay advertising sales agent gets is $49,680 on an average and the opportunity outlook of this field is not very strong, as there is very fierce competition and negative growth rate.

Explanation of Solution

The tasks performed by the advertising sales agent are as follows:

  • To locate advertisement contact the potential clients to offer the advertising services.
  • Explain the clients about various advertising type and their benefit to specific projects.
  • Provide estimated cost to advertise.
  • Prepare and deliver sales presentation to new existing clients.
  • Deliver advertising or illustration proofs to the client to approve.
  • Recommend the appropriate size and format for the advertising.

The skills needed for the advertising sales agent are as follows:

  • Initiative: To meet the sales quota, the agents are expected to be in touch with existing clients, seek new clients and expand the clientage.
  • Communication skill: Good communication skill is must in an advertising sales agent so that they can communicate with the clients about the requirements and designs to ensure that the agent presents and delivers exactly what is expected from them.
  • Organizational skills: Agents work with different clients at different stages and levels of sales process so, the agents must be well organized to work effectively and maintain the tracks of the client.
  • Self-confidence: Self-confidence is essential in a advertising sales agent as the client does not accept the offer to advertise at first, so the agent must be confident enough to call the client again so that agent gains his confidence to get the contract.

Growth opportunity for the advertising sales agent is negative, the growth rate for the agents are -4% which shows decline in the field. There is tough competition for advertising sales agents. They must possess good and competitive skills to grow in such competitive market.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
How has the company earned the reputation as the most recognized, used, and trusted travel website? What are the admirable traits of TripAdvisor? (You may want to go to the TripAdvisor.com website to learn more about the company.)
Discuss your review of the Trailhead options and share why you have chosen the specific Trails and Modules you have as part of your experiential learning. Why have you chosen these Trails and Modules? How will they help in determining your career, whether in marketing or not? These choices of Trails / Modules should clearly include an insightful understanding of how these Trailhead options may enhance their career path in your chosen field (understanding that some may not be choosing to pursue marketing careers but other business career options). Part 1 should be between 250 – 500 words. My trailhead topic : https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing - Personalize Email Marketing My class is: Business to Business - Career about marketing.
You have recently been hired as a sales person of a company that distributes electronic products. Your sales manager briefly mentioned to you that you are responsible for implementing sales and marketing strategies. Based on your understanding of the sales work, briefly discuss with your salesforce team, with illustrations, five (5) key responsibilities of salespeople.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing