Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 1PPT
Summary Introduction
To discuss: The website used by company P to offer live chat.
Introduction: The online support that allows the company to have a real time conversation with its customers and resolve their queries and problems is known as live chat.
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1. Describe ways a Chatbot can leverage data using Marchand's four dimensions.
The four dimensions:• Unstructured, such as that gained through social media.• Structured, such as that found in databases.• Internal data, information, and knowledge that are found within an organization.• External sources of data or information from outside the company, such as customer comments, external databases, or sensor data.
2. How do social computing and customer experience provide benefits and costs for an organization implementing Chatbots?
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1) Social media has been very active in terms of spreading the word about practically anything and everything. As a budding entrepreneur, how can you take advantage of this trend to churn out potential opportunities? List down potential business opportunities that you see.
2) A contractor of a fast food giant failed to deliver the expected output of an inventory systems upgrade. This resulted in more than 70 branches closing due to inventory problems. It compromised the sales for the month. What do you think were the potential opportunities opened up to other players in the fast food industry?
Chapter 16 Solutions
Understanding Business with Connect Access Card
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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