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MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Concept explainers
Question
Chapter 16, Problem 2LO
Summary Introduction
To Discuss: The process of communication.
Introduction: Communication process is a reciprocal method where the message as thoughts, considerations, sentiments, views is transmitted between at least two people with the purpose of making a mutual conception.
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