MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 16, Problem 7LO
Summary Introduction
To Discuss: The causes that influence promotional mix.
Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increment the demand for their products and services they provide to the customers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Describe the factors that affect the promotional mix
Identify the seven components of the promotional mix.
Describe the elements and the goals of the Promotional mix.
Knowledge Booster
Similar questions
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing