MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 16, Problem 5LO
Summary Introduction

To discuss: The perception of AIDA and the affiliation to promotional mix.

Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increase the demand for their products and services they provide to the customers.

Blurred answer
Students have asked these similar questions
How does the promotional process fit into the marketing mix and what role does it play?
List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?
Describe how marketers assess promotional effectiveness.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning