GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 16.3, Problem 2CY
Summary Introduction
To determine: Difference between intensive, exclusive, and selective levels of distribution intensity.
Introduction: Intensive distribution refers to the placement of product at many outlets as possible. Exclusive distribution allows exclusive geographic territories to a limited number of retailers to market or sells the products.
Selective distribution refers to selling or marketing of products through the few selected retailers.
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How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
What is the difference between an exclusive distribution and intensive distribution?
Chapter 16 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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