GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 16.4, Problem 3CY
Summary Introduction
To determine: Organizations that provide service to consumers are retailers.
Introduction: Service retailer refers to a person or entity that sells services not products.
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Chapter 16 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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