GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 16.6, Problem 2CY
Summary Introduction
To determine: Advantages of traditional stores versus internet-only stores.
Introduction: Traditional stores also referred to as physical stores where products are marketed and sold in the counter by paying money in the form of cash or credit/debit card.
Internet-only stores refer to stores which are involved in the sale of products through online mode.
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Chapter 16 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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