MYECON LAB W/PEARSON ETEXT MICROECON>IP
MYECON LAB W/PEARSON ETEXT MICROECON>IP
9th Edition
ISBN: 9780134153988
Author: PINDYCK
Publisher: PEARSON
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Chapter 17, Problem 1E
To determine

Brand name as a signal of quality.

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One method of solving this problem is through signaling. Signaling is a strategy one uses when they have information. The goal is to use a signal to convince the buyer that the good or service that is being sold is quality and will meet the buyer's wants.  Offer an example of a company that uses a signal to help sell its product. What is the signal? What information is the signal trying to convey? Do you think the signal is effective? Why or why not? Does this signal improve market efficiency? Why or why not?
Pick a good and explain how asymmetric or imperfect information could impact the price and confidence of a buyer or seller.
What are some ways a seller of goods might reassure a possible buyer who is faced with imperfect information?
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