MARKETING LOOSELEAF
MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
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Chapter 17, Problem 2AMK
Summary Introduction

To develop: A matrix for comparison of 5 elements of promotional mix on three ways.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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