MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 17, Problem 2LO
Summary Introduction

To identify: The major types of advertising.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

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Identify three objectives of advertising
Describe three common forms of advertising appeals
Discuss the three types of advertising.
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