CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
expand_more
expand_more
format_list_bulleted
Question
Chapter 17, Problem 3MA
Summary Introduction
To discuss: Whether person X agrees with the provided argument and discuss whether the consumers would make purchases straight from the manufacturers in the upcoming future.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
How do wholesalers add value to the distribution process for manufacturers and retailers?
List and discuss the six most common gaps between manufacturers and consumers with which Retailers can mitigate, provide examples to support your answer.
Why would a producer use wholesalers rather than selling directly to retailers or consumers?
Knowledge Booster
Similar questions
- Please don't use handwriting please Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts related to retailing and omnichannel marketing.arrow_forwardIf you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?arrow_forwardWhat lines of retail trade do you believe will be most affected by the growth of retailing on the Internet?arrow_forward
- Just ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forwardWhat issues should manufacturers consider when choosing retail partners?arrow_forwardJust Answer the Number 2! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forward
- Some argue that retailers can be eliminated from the distributionchannel because they only add costs to the final product withoutcreating any value-added services in the process. Do you agree with thisperspective? Are consumers likely to make most purchases directly frommanufacturers in the near future? Provide justification for your answers.arrow_forwardCoupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer? Why?arrow_forwardWhat do you think is the major reason why business enterprises utilize the service of a distributor?arrow_forward
- In what ways wholesalers help retailers?arrow_forwardDiscuss the importance of marketing intermediaries,and contrast the roles of wholesalers and retailers.arrow_forwardSelect a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
