Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Question
Chapter 18.7, Problem 2CY
Summary Introduction
To discuss: The factor that a firm should consider when evaluating a sales promotion.
Introduction: Sales promotion is one of the important promotional tools. Sales promotions are short-term incentives given to customers to initiate the purchase or to encourage the customers to repurchase a product or service. The incentives can be in different forms. The various forms of sales promotions are the sweepstakes, premiums, coupons, specialty advertising, point of purchase displays, samples, contests, rebates, discounts, and demonstrations.
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Chapter 18 Solutions
Marketing Management MK 323
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