Marketing Management MK 323 - 16th Edition - by Grewal - ISBN 9781308856322

Marketing Management MK 323
16th Edition
Grewal
Publisher: McGraw Hill
ISBN: 9781308856322

Solutions for Marketing Management MK 323

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Chapter 5.1 - Retailing And Omnichannel MarketingChapter 5.4 - Integrated Marketing CommunicationsChapter 6.4 - Personal Selling And Sales ManagementChapter 6.5 - Factors Influencing The Consumer Decision ProcessChapter 6.6 - Involvement And Consumer Buying DecisionChapter 7.1 - B2b MarketsChapter 7.2 - The Business-to-business Buying ProcessChapter 7.5 - The Buying SituationChapter 8.2 - The Appeal Of The Bric CountriesChapter 8.3 - Choosing A Global Entry StrategyChapter 8.4 - Choosing A Global Marketing StrategyChapter 9.1 - The Segmentation, Targeting, And Positioning ProcessChapter 9.5 - Positioning MethodsChapter 10.1 - Marketing Research Process Step 1: Defining The Objectives And Research NeedsChapter 10.2 - Secondary DataChapter 10.3 - Primary Data Collection TechniqueChapter 10.4 - Advantages And Disadvantages Of Primary And Secondary ResearchChapter 10.5 - The Ethics Of Using Customer InformationChapter 11.2 - Types Of ProductsChapter 11.3 - Product Mix And Product Line DecisionsChapter 11.5 - Brands Affect MarketChapter 11.7 - Brand And Line ExtensionsChapter 12.1 - Why Do Firms Create New ProductsChapter 12.2 - Diffusion Of InnovationChapter 12.3 - How Firms Develop New ProductsChapter 13.1 - Service Marketing Differ From Product MarketingChapter 13.4 - Zone Of ToleranceChapter 13.5 - Service RecoveryChapter 14.1 - Supply Chain And Channel ManagementChapter 14.3 - Retailing And Omnichannel MarketingChapter 14.4 - Integrated Marketing CommunicationsChapter 14.5 - Advertising, Public Relations, And Sales PromotionsChapter 14.7 - Personal Selling And Sales ManagementChapter 14.8 - Legal And Ethical Aspects Of PricingChapter 15.3 - Managing The Marketing Channel And Supply ChainChapter 15.4 - Making Information Flow Through Marketing ChannelsChapter 16.3 - Distribution IntensityChapter 16.4 - Identity Types Of RetailersChapter 16.6 - The Internet And Omnichannel RetailingChapter 17.2 - The Aida ModelChapter 17.3 - Channel Used In An Integrated Marketing Communication StrategyChapter 17.5 - Traditional MediaChapter 18.4 - Mass And Niche MediaChapter 18.6 - Elements Of A Public Relations ToolkitChapter 18.7 - Sales PromotionChapter 19.2 - The Personal Selling ProcessChapter 19.3 - Managing The Sales ForceChapter 19.4 - Ethical And Legal Issues In Personal Selling

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More Editions of This Book

Corresponding editions of this textbook are also available below:

M:MARKETING (EBOOK)
8th Edition
ISBN: 9781265253356
M:MARKETING CONNECT ACCESS
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ISBN: 9781265953768
M MARKETING-CONNECT ACCESS >CUSTOM<
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5th Edition
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Marketing
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EBK MARKETING
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M: MARKETING 7TH ED (LL) W/CONNECT
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M:MARKETING W/CONNECT
7th Edition
ISBN: 9781266804021
M: Marketing
1st Edition
ISBN: 9780073381176
M Marketing - 2nd Edition
2nd Edition
ISBN: 9780073404875
M: Marketing Fourth Edition
4th Edition
ISBN: 9780077861025

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