Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 18.4, Problem 2CY
Summary Introduction
To discuss: The difference between informational, persuasive, and reminder advertising.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
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What is the difference between informational, persuasive,and reminder advertising?
What are the differences between “informative”, “persuasive”, and “reminder” advertising?
What are the three primary objectives of advertising? Give anexample of when each one might be used.
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Marketing Management MK 323
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