INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.8CTE
Summary Introduction
To discuss: The international expansion process and the challenges and discuss the factors to be considered before entering the foreign market.
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INTERNATIONAL EDITION---Principles of Marketing, 17th edition
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