Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 19, Problem 6ALR
Summary Introduction
To discuss: The way how product-line pricing is helpful for both customers and retailers.
The practice of setting a less number of a prices for selecting the merchandise is refered as product-line pricing.
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Check out a sample textbook solutionStudents have asked these similar questions
How is product-line pricing helpful to both retailers and theircustomers?
How can retailers create effective pricing strategies that balance profitability with customer value?
Given that there is a serious disadvantage to cost-based pricing, how would you account for its widespread use in retailing and other businesses?
Chapter 19 Solutions
Contemporary Marketing (MindTap Course List)
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Similar questions
- How does cost-based pricing differ from value-basedpricing?arrow_forwardWhat types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low pricing strategy? How would customers likely react if a retailer switched its pricing strategy from one to the other?arrow_forwardWhy would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.arrow_forward
- When making a pricing decision, what other factors should a retailer consider?arrow_forwardWhat types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low pricing strategy? How would customers likely react if a retailer switched its pricing strategy from one to the other? Explain your respond.arrow_forwardExplain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?arrow_forward
- What types of retailers offer pricing objectives that are a good fit for ourbrand?arrow_forwardWhat are the advantages and disadvantages of first in first out methods of stores pricing?arrow_forwardWhy wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.arrow_forward
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