Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 19, Problem 3CTE
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To discuss: Whether “easy rebate” program will raise the number of rebate customers who actually submit and whether the other firms will take up the program.
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With reference to the ACS Code of Professional conduct, identify and justify three of the relevant values from this case study. (https://www.acs.org.au/content/dam/acs/rules-and-regulations/Code-of-Professional-Conduct_v2.1.pdf )
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Contemporary Marketing (MindTap Course List)
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