MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 11LO
Summary Introduction
To discuss: The various techniques which help to make the strategic planning more effective.
Strategic planning refers to the process of maintaining and creating a fit among the objectives of the organization, resources, and the opportunities in the market.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Define strategic planning. Identify and explain the four steps.
Discuss what is required for the successful implementation of a strategic plan.
pages) analyzing the main components of the strategic planning process and the strengths and weaknesses of formal strategic planning.
Knowledge Booster
Similar questions
- How does the strategic planning process inform itself?arrow_forwardDefine strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. .arrow_forwardWhat are the key elements of a well-developed strategic plan? Discuss how strategic planning helps organizations set clear goals, allocate resources, and align their efforts towards achieving long-term success.arrow_forward
- What is meant by strategic planning? Discuss the five (5) steps in the strategic planning process.arrow_forwardWhat are the key components of an effective strategic planning process, and how do they contribute to the overall success of an organization?arrow_forwardExplain how external forces have changed the strategic planning process in Business.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you