MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 2, Problem 7LO
Summary Introduction
To discuss: The criteria for stating good or better marketing objectives.
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Describe the criteria for stating good marketing objectives.
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.
Describe the process of developing a marketing plan, including the key components and steps involved.
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- Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.arrow_forwardPlease explain the marketing plan and what steps including in the marketing plan?arrow_forwardList the marketing management functions,including the elements of a marketing plan?arrow_forward
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