MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Question
Chapter 2, Problem 11LO
Summary Introduction
To discuss: The various techniques which help to make the strategic planning more effective.
Strategic planning refers to the process of maintaining and creating a fit among the objectives of the organization, resources, and the opportunities in the market.
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Chapter 2 Solutions
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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