MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) - 9th Edition - by Charles W. Lamb, Joe F. Hair, Carl McDaniel - ISBN 9781285860169
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MKTG 9 (with Online, 1 term (6 months) ...
9th Edition
Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
ISBN: 9781285860169

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Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.

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