MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 2, Problem 1LO
Summary Introduction

To discuss: The importance of strategic planning

Strategic planning refers to the process of maintaining and creating a fit among the objectives of the organization, resources, and the opportunities in the market.

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Explanation of Solution

The significance of strategic planning:

The aim of strategic planning is growth and long run planning. Therefore the decision requires commitments on long run of the resources. On the same hand these decisions will affect the financial growth and the allocation of resources and success of the organization.

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Chapter 2 Solutions

MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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