HR Company brings the concept of ‘experience economy’ to their operations. The innovation is akin to mass customization of products. The customization is not about the menu but also a unique sound experience at the HR Company. As define by the school the trick is to develop a new game altogether in the business. HR Company has been serving its customers from 1971. They are operating in over 40 locations in US Country and other locations all over the world. They have a global strategy. The Company is not natural everywhere. They give special consideration to the supply chain of the accompanying store. About half of HR Company’s outlets are franchise because of various political and social factors. The menus and tastes are sometimes tweaked suit the local tastes and preferences. The company has expanded keeping tourism in mind. But, the tourism industry is being affected by the economic fluctuations. Hence, they are moving to other destinations hoping that repeat business from those locals will help their stability. To determine: The strategic changes that have happened since 1971.

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HR Company brings the concept of ‘experience economy’ to their operations. The innovation is akin to mass customization of products. The customization is not about the menu but also a unique sound experience at the HR Company. As define by the school the trick is to develop a new game altogether in the business.

HR Company has been serving its customers from 1971. They are operating in over 40 locations in US Country and other locations all over the world. They have a global strategy. The Company is not natural everywhere. They give special consideration to the supply chain of the accompanying store.

About half of HR Company’s outlets are franchise because of various political and social factors. The menus and tastes are sometimes tweaked suit the local tastes and preferences. The company has expanded keeping tourism in mind. But, the tourism industry is being affected by the economic fluctuations. Hence, they are moving to other destinations hoping that repeat business from those locals will help their stability.

To determine: The strategic changes that have happened since 1971.

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