MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Question
Chapter 2, Problem 7MA
Summary Introduction
To discuss: Three companies which builds customer value by way of operational excellence, product excellence, and customer excellence.
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Choose three companies. You believe the first builds customer valuethrough product excellence, the second through operational excellence,and the third through customer excellence. Justify your answer.
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