MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 2.1, Problem 2PC
Summary Introduction

To determine: Ways to attain sustainable competitive advantage using four macro strategies.

Introduction: Marketing strategy is an idea by the management to enhance the performance of the company and attract customers.

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Management ,CRITICALLY dISCUSS how diversification fits into an organization's overall strategic planning process.
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An industry's key success factors A) can be determined from studying the "winning" strategies of the industry leaders and ruling out as potential key success factors the strategy elements of those firms considered to have "losing" strategies.   B) depend on the relative competitive strengths of the industry leaders and how vulnerable they are to competitive attack.   C) are a function of market share, entry barriers, economies of scale, degree of vertical integration, and industry profitability.   D) can be determined through identifying an industry's dominant economic characteristics, assessing the five competitive forces,  and considering the impacts of the driving forces.   E) vary according to whether an industry has high or low long-term attractiveness.
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