Basic Business Statistics, Student Value Edition

14th Edition

ISBN: 9780134685113

Author: Mark L. Berenson, David M. Levine, David F. Stephan, Kathryn Szabat

Publisher: PEARSON

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Bar Graphs

A bar graph is a chart or graphical representation of data. A bar chart, also known as a bar graph, is a graph or chart that displays categorical data using rectangular bars with heights or lengths equal to the values they represent. Typically, bar graph…

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Textbook Question

Chapter 2, Problem 90PS

B2B marketers in North America were surveyed about content marketing usage, organization, and success. Content marketers were asked about how content marketing is structured within their organization and how they would describe their or content marketing. Tables in this problem summarize the survey results.

Chapter 2, Problem 90PS, B2B marketers in North America were surveyed about content marketing usage, organization, and , example 1

a. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.

b. Which graphical method do you think is best for portraying these data?

Chapter 2, Problem 90PS, B2B marketers in North America were surveyed about content marketing usage, organization, and , example 2

c. Construct a bar chart, a pie or doughnut chart, and a Pareto chart for this table.

d. Which graphical method do you think is best for portraying these data?

e. Based on the two tables, which conclusions can you reach concerning marketerâ€™s perspective on content marketing?

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Chapter 2, Problem 89PS

Chapter 2, Problem 91PS

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Chapter 2 Solutions

Basic Business Statistics, Student Value Edition

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Solution Summary: The author explains how to construct a bar chart, pie chart and Pareto chart for the data of content marketing organizational structure.

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