Operations Management
Operations Management
2nd Edition
ISBN: 9781260484687
Author: CACHON, Gerard
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 20, Problem 8CQ
Summary Introduction

To determine: The correct statement related to contextual observation.

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Which of the following statements about contextual observation is correct?a. Contextual observation can be combined with interviews.b. Contextual observation takes place in the context of the usage of the new product or service.c. Oftentimes, photos are taken during the contextual observation.d. All of these statements are correct.e. None of these statements is correct.
Which of the following is an example of mechanical observation. a. Mysterry Shopper who pretends to be a customer and observes the situation b. Television Audience monitoring which captures what channels is watched by which user, how frequently, for how long etc. c. Contrived Observation which is artificially created situation for the puprose of research d. Direct Observation
Which of the following points is an incorrect step in ethical decision-making? a. None of the options b. Process of evaluating c. Choosing among alternatives d. Ethical principles
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