Operations Management
2nd Edition
ISBN: 9781260484687
Author: CACHON, Gerard
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 20, Problem 7CQ
Summary Introduction
To determine: Which category does latent needs fall in Kano model?
Introduction: Kano model is product development and customer satisfaction theory which was developed in 1980’s. The model classifies customer preference under five category.
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A6)
FinanceIn the hierarchy of needs there are five levels which answer below has it in the correct order.
a.None of the above
b.Personal needs, social needs, safety needs, self actualization needs, community needs
c.Self actualization needs, personal needs, physiological needs, social needs, safety needs
1A)
Dissatisfaction is associated with regret, in the context of consumer behavior. True or False?
1B)
Consumers will not feel post-purchase regret if they have no information about the alternatives not chosen. True False?
10) An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away"? The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the hierarchy of needs?
Physiological needs
Safety needs
Social needs
Self-actualisation needs
Chapter 20 Solutions
Operations Management
Ch. 20 - Prob. 1CQCh. 20 - Prob. 2CQCh. 20 - Prob. 3CQCh. 20 - Prob. 4CQCh. 20 - Prob. 5CQCh. 20 - The Kano model classifies needs into three...Ch. 20 - Prob. 7CQCh. 20 - Prob. 8CQCh. 20 - Prob. 9CQCh. 20 - Prob. 10CQ
Ch. 20 - Prob. 11CQCh. 20 - Prob. 12CQCh. 20 - Prob. 13CQCh. 20 - Prob. 14CQCh. 20 - Prob. 15CQCh. 20 - Prob. 16CQCh. 20 - Prob. 17CQCh. 20 - Prob. 18CQCh. 20 - Prob. 19CQCh. 20 - Prob. 1PACh. 20 - Prob. 2PACh. 20 - Prob. 3PACh. 20 - Prob. 4PACh. 20 - Prob. 5PACh. 20 - Prob. 6PACh. 20 - Prob. 7PACh. 20 - Prob. 2.1CCh. 20 - Prob. 2.2CCh. 20 - Prob. 2.3C
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