Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22, Problem 5AMK

a)

Summary Introduction

To discuss: The similar implementation problems associated with D restaurant in location near college and a military base.

Introduction:

Problems may occur irrespective of the location but location plays a vital role in launching the product.

b)

Summary Introduction

To discuss: The different implementation problems associated with D restaurant in location near college and a military base.

Introduction:

Problems may occur irrespective of the location but location plays a vital role in launching the product.

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The first Domino’s Pizza restaurant was neara college campus. What implementation problemsare (a) similar and (b) different for restaurantsnear a college campus versus a military base?
Scenario 3: A problem with paper You are a franchisee for Fatto’s Burger Palace in a small college town (“where friends meet to eat”). The specialties of the house are the “Giant Burger Supreme” and the “Hound Doggie,” both of which contain 26% or less fat. Business is good, especially when the college dietician decides to put soy stew on the menu in the dining halls. Recently, agitation by environmental extremists has forced the restaurant to abandon the convenient clam shell boxes of polystyrene in favor of paper boxes. The latter are a little more expensive, but take up less space. They are somewhat difficult and time-consuming to fold. Customers are now complaining about the oil stains on the inside of the burger box. Water tends to seep through and make the package limp in some cases. This has required putting more napkins in each order. In addition, the blazing red Fatto’s symbol on the top of the boxes now has fuzzy edges, whereas it was sharp and crisp on the clam shell boxes.…
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