a) The price at which the e-book seller maximises profit in the short run.
b) The
Concept Introduction:
Total cost: It has two components, namely the fixed cost and the variable cost. Costs that the firm must incur irrespective of its output level are known as fixed costs. Variable cost is associated with the production of output.
Average Total Cost: It is per unit cost of production of a good which is computed by dividing the total cost of production by the number of outputs produced.
Marginal Cost: The cost of producing an additional unit of output is called the marginal cost.
Total Revenue: When firms sell output at a price, the earnings that accrue from the sale is called the total revenue. It is calculated as Price X Quantity Sold.
Marginal Revenue: The additional earning by selling an extra unit of output.
Profit: The difference between total revenue and total cost.
Marginal Cost Pricing: Firms maximises profit where Marginal Revenue = Marginal cost.
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