EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 2.5, Problem 1LO
Summary Introduction
To discuss: The usage of BCG matrix for marketing planning.
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Discuss the limitations involved in marketing planning .
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Chapter 2 Solutions
EBK CONTEMPORARY MARKETING
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- Differentiate operational planning, project planning, strategic planning, and long-range planningarrow_forwardSelect two effective marketing planning process and discuss their advantage and disadvantage. May include example to support answersarrow_forwardDescribe the methods for marketing planning,including business portfolio analysis and theBCG matrix.arrow_forward
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