Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 12QA
Summary Introduction

To explain:The operational planning support marketing plan.

Introduction: Operational teams, department, sections of companies work according to a detail plan that contirbute to achieve the overall goal of the organization. They provide a blue print of day to day task of the compnay’s task.

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Students have asked these similar questions
How does operational planning support the marketingplan?
How does the process of strategic planning differ from operational planning, and why is it important for organizations to engage in both?
Explain why marketing planning is necessary?

Chapter 3 Solutions

Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)

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