Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 9QA
Summary Introduction
To define: Meaning of return on marketing investment and explanation for considering marketing as an investment instead of an expense that affects a firm.
Introduction: Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.
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Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
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