Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business Analytics
7th Edition
ISBN: 9781285418681
Author: Cliff Ragsdale
Publisher: Cengage Learning
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Chapter 3, Problem 12QP
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To develop: A spreadsheet model for the problem and solve it using solver.
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Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off.
What should be Michael's Strategy for SHOPEE and what should be the strategy of LAZADA?
A. Michael should launch the 20% OFF for SHOPEE and LAZADA should launch the 30% OFF.
B. Michael should launch the 40% OFF for SHOPEE and LAZADA should launch the 30% OFF.
C. Michael should launch the 40% OFF for SHOPPE and LAZADA should launch the 50% OFF.
D. Michael should launch the 20% OFF for SHOPPE and LAZADA should launch…
Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off.
1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA?
A. 50% OFF
B. 40% OFF
C. 20% OFF
D. 30% OFF
E. NONE
2.What should be the strategy of LAZADA?
A. 50% OFF
B. 40% OFF
C. 30% OFF
D. 20% OFF
Alice Smith owns a very successful business manufacturing men's clothing. Her business which is located in New York sells to customers throughout the United States. Alice wants to sell her clothing in Germany. She has never before sold her clothing in any country other than the United States.
Explain two methods that Alice Smith could use to sell her clothing products in Germany. Discuss the advantages of each method and identify the one method you would recommend that she use and explain why you recommend that method.
Chapter 3 Solutions
Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business Analytics
Ch. 3 - Prob. 1QPCh. 3 - Prob. 2QPCh. 3 - Prob. 3QPCh. 3 - Prob. 4QPCh. 3 - Prob. 5QPCh. 3 - Prob. 6QPCh. 3 - Prob. 7QPCh. 3 - Prob. 8QPCh. 3 - Prob. 9QPCh. 3 - Prob. 10QP
Ch. 3 - Prob. 11QPCh. 3 - Prob. 12QPCh. 3 - Prob. 13QPCh. 3 - Prob. 14QPCh. 3 - Prob. 15QPCh. 3 - Prob. 16QPCh. 3 - Tuckered Outfitters plans to market a custom brand...Ch. 3 - Prob. 18QPCh. 3 - Prob. 19QPCh. 3 - Prob. 20QPCh. 3 - Prob. 21QPCh. 3 - Prob. 22QPCh. 3 - Prob. 23QPCh. 3 - Prob. 24QPCh. 3 - Prob. 25QPCh. 3 - A manufacturer of prefabricated homes has decided...Ch. 3 - Prob. 27QPCh. 3 - Prob. 28QPCh. 3 - Prob. 29QPCh. 3 - Prob. 30QPCh. 3 - Prob. 31QPCh. 3 - Prob. 32QPCh. 3 - Prob. 33QPCh. 3 - Prob. 34QPCh. 3 - Prob. 35QPCh. 3 - Prob. 36QPCh. 3 - Prob. 37QPCh. 3 - Prob. 38QPCh. 3 - Prob. 39QPCh. 3 - Prob. 40QPCh. 3 - Prob. 41QPCh. 3 - Prob. 42QPCh. 3 - Prob. 43QPCh. 3 - A natural gas trading company wants to develop an...Ch. 3 - Prob. 45QPCh. 3 - Prob. 46QPCh. 3 - The CFO for Eagle Beach Wear and Gift Shop is in...Ch. 3 - Prob. 48QPCh. 3 - Prob. 1.1CCh. 3 - Prob. 1.2CCh. 3 - Prob. 1.3CCh. 3 - Prob. 1.4CCh. 3 - Prob. 2.1CCh. 3 - Prob. 2.2CCh. 3 - Prob. 2.3CCh. 3 - Prob. 2.4CCh. 3 - Prob. 2.5CCh. 3 - Kelly Jones is a financial analyst for Wolverine...
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