Chapter 3, Problem 3.13MML

a)

Explanation of Solution

Analyzing five competitive force would help Samantha in her business:

Porter’s five competitive force will help Samantha to financially stand at her owned business.

• Most of the customer tries to bargain some services to reduce the rate of the services and deliverability of the best quality.
• She provide both the services, trimming a tree and removing a tree. So customer expectations for both the services will differ.
• They expect a good quality of work in order for the customers to appreciate the service provided by Samantha...

b)

Explanation of Solution

Analyzing Samantha’s competitive strategy:

“No”, Samantha does not follow any competitive strategy. She operates his business on the survival mode...

c)

Explanation of Solution

View of competitive strategy towards sales and marketing efforts:

Samantha should keep in mind that she is not doing the process of tree and landscape trimming, rather she is performing the service business...

d)

Explanation of Solution

Kind of information system which supports sales and marketing efforts:

• Samantha has to be responsible to the customer calls. For that she need to establish a tracking system which calls in timely way...