Chapter 3, Problem 3.14MML

a.

Explanation of Solution

Analysis of five competitive forces:

The analysis of five competitive forces are given below:

• Threat of substitutes:
  • There is a weaker force from substitutes to the firm Fired up as there are only few alternatives to camp stoves for cooking on camping trips
• Threat of New entrants into the industry:
  • It is a weaker force as Fired Up has a unique product with patent protection...

b.

Explanation of Solution

Competitive strategy of YourFire:

The company aims for differentiation of their product and focuses on niche segment of the market...

c.

Primary value chain activities which pertain to YourFire:

Explanation of Solution

The primary value chain activities involve inbound and outbound logistics, marketing, sales, services, and operations.

• Inbound logistics comprises of procurement of raw materials and organizing them so that finished goods are produced efficiently.
• Outbound logistics comprises of shipping and finishing the stove to the end users.
• Marketing and sales involves building awareness about the product to the customers and adding new customers...

d.

Explanation of Solution

Business process that YourFire needs to implement its marketing and sales and service:

Fired Up build the strong marketing and sales force in order...

e.

Explanation of Solution

Information system which support the “part d”:

Information system is one the main support for a budding business.

• Fired Up must build web...