MANAGEMENT INFORMATION SYSTEMS
MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
Expert Solution & Answer
Book Icon
Chapter 3.3, Problem 2.1CQ

Explanation of Solution

Competitive strategies

  • Nike is using product differentiation; focus on market niches, and to strengthen customer intimacies for enhancing its competitive strategies against its competitors.
  • Nike has increased switching costs for its customers by embedding so much technology in its products that are interconnected to each other.
  • Nike has a great deal of product differentiation that keeps customers coming back for more and better products...

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Database System Concepts
Computer Science
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:McGraw-Hill Education
Text book image
Starting Out with Python (4th Edition)
Computer Science
ISBN:9780134444321
Author:Tony Gaddis
Publisher:PEARSON
Text book image
Digital Fundamentals (11th Edition)
Computer Science
ISBN:9780132737968
Author:Thomas L. Floyd
Publisher:PEARSON
Text book image
C How to Program (8th Edition)
Computer Science
ISBN:9780133976892
Author:Paul J. Deitel, Harvey Deitel
Publisher:PEARSON
Text book image
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781337627900
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning
Text book image
Programmable Logic Controllers
Computer Science
ISBN:9780073373843
Author:Frank D. Petruzella
Publisher:McGraw-Hill Education