Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 3.5, Problem 3.5LR
Summary Introduction

To determine: The impact of technology on customer value

Introduction:

The variations between what a customer obtains from a product and what a customer has to provide in order to get that product is known as the customer value.

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