Concept explainers
a)
To determine: The suggestion for the Product T that might be affected by the internet and the digital technologies.
Introduction:
The variations in the
b)
To determine: The suggestion for the Company AA that might be affected by the internet and the digital technologies.
Introduction:
The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.
c)
To determine: The suggestion for the Museum M that might be affected by the internet and the digital technologies.
Introduction:
The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.
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Marketing
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