Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)
10th Edition
ISBN: 9781285858913
Author: Mary Ellen Guffey, Dana Loewy
Publisher: South-Western College Pub
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Chapter 4, Problem 14CT
Summary Introduction
To determine:
If business messages can be too short given to the fact that shortness is appreciated in business.
Introduction:
KISS: This is an acronym that stands for keep it simple and short.
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14
Q.3
Draft a suggested media release in response to the media coverage about the CEO’s refusal to keep Tesla’s factories closed in defiance of local laws and use communication theories and concepts to justify your content and choice of words.
Essentials of Business Communication 11th Edition
10.10 Plagiarism, Paraphrasing, and Citing Sources
(L.O. 4)
One of the biggest challenges for student writers is paraphrasing secondary sources correctly to avoid plagiarism.
Your Task. For each of the following, read the original passage. Analyze the paraphrased version. List the weaknesses in relation to what you have learned about plagiarism and the use of references. Then write an improved version.
Original Passage
Lurking behind chartjunk is contempt both for the information and for the audience. Chartjunk promoters imagine that numbers and details are boring, dull, and tedious, requiring ornament to enliven. Cosmetic decoration, which frequently distorts the data, will never salvage an underlying lack of content. If the numbers are boring, then you’ve got the wrong numbers. Credibility vanishes in clouds of chartjunk; who would trust a chart that looks like a video game?
Paraphrased Passage
Chartjunk creators hold the…
Chapter 4 Solutions
Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)
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