Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 4, Problem 5CTE
Summary Introduction
To Discuss: The views of future of social media and social media marketing and the description citing three or four trends or developments.
Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How do you view the future of social media—and social mediamarketing? Write a description citing three or four trends ordevelopments you think may evolve over the next decade.
What are the best Bots and automated systems for social media marketing?
What are the differences between Social Media Platforms, Blogging Platforms, and Content Management System?
Chapter 4 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- identify the types of social media sites you have used, categorize them and discuss how business should decide whether to invest on this type of social media marketing. What ideas or examples for marketing on the social network come to your mind?arrow_forwardWhy is it important for the goals of a social media marketingcampaign to be both clear and flexible?arrow_forwardIs there a way for a business to incorporate social media (such as Twitter) in a positive way in its communications programs?arrow_forward
- What are the top 3 priorities of businesses using social media marketing? Using your social media experience with various platforms, explain how you've seen companies use social media marketing to focus on these priorities. In other words, provide some examples and instances of how you've seen these priorities played out in social media.arrow_forwardIn measuring the results of social media, what are the (a) advantages and (b) disadvantages of performance measures linked directly to revenues versus costs?arrow_forwarda. What are the two major objectives of Denny’s social media strategy?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing