Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4, Problem 7ALR
Summary Introduction
To Discuss: The reasons SMM content focuses on audience rather than organization.
Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.
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Chapter 4 Solutions
Contemporary Marketing (MindTap Course List)
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