Concept explainers
The CMO survey collects and dissemination the opinions of the top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Part of the survey is devoted to the topic of marketing analytics and the understanding of what factor prevent companies from using more marketing analytics. The following finding are based on response from 272 senior marketers within B2B firms and 114 senior marketers within B2B firms.
a. What is the probability that a randomly selected senior marketers indicates that lack of process/tools to measure success through analytics is a factor that prevents his/her company from using more marketing analytics?
b. Given that a random selected senior marketers is within a B2B firm, what is the probability that the senior marketers indicates that lacks of process/tools to measure success through analytics is a factor that prevents his/her company from using more marketing analytics?
c. Given that a random selected senior marketer is within a B2C firm, what is the probability that the senior marketers indicates that lacks of process/tools to measure success through analytics is a factor that prevents his/her company from using more marketing analytics?
d. What is the probability that a randomly selected senior marketers indicates that lack of people who can link to marketing practice is a factor that prevent his/her company from using more marketing analytics?
e. Given that a randomly selected senior marketer is within B2B firm, what is the probability that the senior marketing indicates that lack of the people who can link to marketing practice is a factor that prevents his/her company from using more marketing analytics?
f. Given that a randomly selected senior marketer is within B2C firm, what is the probability that the senior marketing indicates that lack of the people who can link to marketing practice is a factor that prevents his/her company from using more marketing analytics?
g. Comment on the results in (a) through (f).
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BASIC BUSINESS STAT LL W/MYLAB
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