EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 4, Problem 9QA
Summary Introduction

To determine: Methods used to collect primary data

Introduction: Primary data is the raw data collected from different sources. The data is used in analysis and to provide information to the researchers.

Blurred answer
Students have asked these similar questions
What are the main methods to collect primary data?
Discuss Quantitative data collection methods and TWO main sources of such data
Describe qualitative data analysis methods, such as thematic analysis or content analysis, and discuss their applications.