Syndicated research, their types and how their information are useful in marketing activities. Introduction: Syndicated research is a planned and funded research study conducted by market research firm to study the areas which they find suitable or as per the interest of adjoining firms. It is a kind of exploratory research. The result of this research study is made available to everyone interested in the form of reports, data and presentation.

Question

Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?

Answer 1

Question

Chapter 4, Problem 7QA

Summary Introduction

To determine:Syndicated research, their types and how their information are useful in marketing activities.

Introduction:Syndicated research is a planned and funded research study conducted by market research firm to study the areas which they find suitable or as per the interest of adjoining firms. It is a kind of exploratory research. The result of this research study is made available to everyone interested in the form of reports, data and presentation.

Expert Solution & Answer

Trending nowThis is a popular solution!

See solution

Check out sample textbook solution

Students have asked these similar questions

Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?

Identify a nonprofit organization that might use marketing research, anddescribe one example of a meaningful research project that it mightconduct. Discuss the steps it should undertake in this project.

What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?