EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 5QA
Summary Introduction
To determine: Difference between primary and secondary data
Introduction: The raw data collected from multiple sources for the first time is called primary data whereas secondary data is an already existing data on multiple platforms.
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Distinguish between primary and secondary datasources.
Distinguish between primary andsecondary data.
Explain the main difference between primary and secondary data with examples.
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- Explain the difference between secondary and primary data Explain the advantages and disadvantage of secondary and primary data Explain factors to consider to use primary or secondary dataarrow_forwardIn at least 150 words, examine internal secondary data. What types of data are considered internal? What is the importance of each and why might it be used? Provide an example of each type of internal secondary data.arrow_forwardIn respect of primary and secondary data compare and contrast: 1) The main differences between primary and secondary data 2)The advantages and disadvantages of primary and secondary dataarrow_forward
- Explain the concept of data warehousing and its relationship with data modeling.arrow_forwardExplain the concept of data warehousing and its role in decision support and reporting.arrow_forwardDiscuss the sources of internal data and the advantages and disadvantaged associated with this data.arrow_forward
- Secondary data versus primary data and advantages/disadvantages of eacharrow_forwardDescribe the process of data denormalization in the context of data warehousing and analytics, including its benefits and challenges.arrow_forwardDescribe the importance of data modeling in the context of data warehousing.arrow_forward
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