Operations Management
13th Edition
ISBN: 9781259667473
Author: William J Stevenson
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Textbook Question
Chapter 4.8, Problem 1.1RQ
LEGO A/S IN THE PINK
Lego A/S overcame the recent doldrums in the toy market as well as new competition in the building-block segment to continue its market success, increasing revenues and achieving a close tie for the No. 2 slot in the global toy business.
“The Danish toy maker enjoyed sustained success for its popular Lego City and Lego Star Wars sets. Its new Lego Friends theme targeting girls sold twice as well as initial expectations and helped triple sales to girls.”
Questions
Can you think of other companies that have used new colors to extend or grow the market for their products?
Source “Lego Shrugs Off Toy-Market Blues,” The Well Street Journal, February 21, 2013.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
“Altoids, the “curiously strong” peppermint, has evoked its British heritage since its introduction in the United States in 1918. The mint's original recipe dates back to the reign of King George III (r. 1760–1820). Wrigley (now part of Mars) bought the brand for $1.46 billion in 2004. In the U.S. market, Altoids' market share had slumped from 24.3 percent in 2003 to 20.6 percent in November 2005. In late 2005, Wrigley announced plans to shut down the Altoids factory in Wales and shift production to Tennessee. Some observers worried that the move could be risky because a similar initiative damaged the image of the Löwenbräu beer brand in the 1970s. Wrigley disputed that this would also happen to Altoids. Do you agree? Is this a wise move? Why or why not?”
12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
The Pinto was a small subcompact car manufactured by Ford in 1971 in the face of looming competition from foreign automobile manufacturers. It was the first ‘small’ car created by Ford and was supposed to cost less than $2000 and weigh less than 2000 pounds. It was an attractive proposition for American consumers at the time when gas prices were rising (the oil crisis of 1973 was right around the corner!) and disposable incomes were constrained.
The car was initially well-received in the American market, with full-page newspaper ads highlighting the distinctive design and fuel efficiency of the Pintop. But over time, it became apparent that the vehicle had a dangerous design flaw. The car’s fuel tank was located between the rear bumper and the rear axle - any low-speed rear-end collision at 25 mph would rupture the gas tank, cause fuel to leak and cause a fire or explosion. Cases of injuries and deaths trickled into Ford over time. Recall managers conducted a cost-benefit analysis…
Chapter 4 Solutions
Operations Management
Ch. 4.4 - Prob. 1.1RQCh. 4.4 - Prob. 1.2RQCh. 4.8 - LEGO A/S IN THE PINK Lego A/S overcame the recent...Ch. 4.8 - Prob. 2.1RQCh. 4.8 - Prob. 2.2RQCh. 4.11 - THE CHALLENGES OF MANAGING SERVICES Services can...Ch. 4.11 - THE CHALLENGES OF MANAGING SERVICES Services can...Ch. 4.S - Prob. 1DRQCh. 4.S - Prob. 2DRQCh. 4.S - Prob. 3DRQ
Ch. 4.S - Consider the following system: Determine the...Ch. 4.S - A product is composed of four parts. In order for...Ch. 4.S - A system consists of three identical components....Ch. 4.S - A product engineer has developed the following...Ch. 4.S - The guidance system of a ship is controlled by a...Ch. 4.S - One of the industrial robots designed by a leading...Ch. 4.S - A production line has three machines A, B, and C,...Ch. 4.S - Prob. 8PCh. 4.S - A Web server has five major components that must...Ch. 4.S - Repeat Problem 9 under the condition that one of...Ch. 4.S - Hoping to increase the chances of reaching a...Ch. 4.S - An electronic chess game has a useful life that is...Ch. 4.S - A manufacturer of programmable calculators is...Ch. 4.S - Lucky Lumen light bulbs have an expected life that...Ch. 4.S - Prob. 15PCh. 4.S - Prob. 16PCh. 4.S - A major television manufacturer has determined...Ch. 4.S - Prob. 18PCh. 4.S - Determine the availability for each of these...Ch. 4.S - Prob. 20PCh. 4.S - A manager must decide between two machines. The...Ch. 4.S - Prob. 22PCh. 4.S - Auto batteries have an average life of 2.7 years....Ch. 4 - Prob. 1DRQCh. 4 - Prob. 2DRQCh. 4 - Prob. 3DRQCh. 4 - Prob. 4DRQCh. 4 - Prob. 5DRQCh. 4 - Prob. 6DRQCh. 4 - Prob. 7DRQCh. 4 - Prob. 8DRQCh. 4 - a. What is meant by the term life cycle? b. Why...Ch. 4 - Prob. 10DRQCh. 4 - Prob. 11DRQCh. 4 - Prob. 12DRQCh. 4 - Prob. 13DRQCh. 4 - Explain what quality function development is and...Ch. 4 - Prob. 15DRQCh. 4 - Prob. 16DRQCh. 4 - Prob. 17DRQCh. 4 - Prob. 18DRQCh. 4 - Prob. 19DRQCh. 4 - Describe some of the trade-off that are...Ch. 4 - Prob. 2TSCh. 4 - Prob. 3TSCh. 4 - Prob. 1CTECh. 4 - Prob. 2CTECh. 4 - Prob. 3CTECh. 4 - Prob. 4CTECh. 4 - Prob. 5CTECh. 4 - Give two examples of unethical conduct involving...Ch. 4 - Prob. 1PCh. 4 - Prob. 2PCh. 4 - Prepare a service blueprint for each of these...Ch. 4 - Prepare a service blueprint for each of these post...Ch. 4 - Prob. 5PCh. 4 - Prob. 6PCh. 4 - Prob. 7PCh. 4 - Prepare a table similar to that shown in Problem...
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- Case study Why Have Starbucks Failed in Australia but Succeeded In China? By Lukashevich, S., May 2021 Failure in Australia Starbucks first store in Australia opened in July of 2000, not long after their successful expansion to China. Executives were confident in their decision to expand further, but it diminished in 2008 with the closure of the majority of their stores. Starbucks’s expansion into Australia clearly did not succeed like their other expansions to other developed countries had. This could be explained due to three reasons: advanced local coffee culture, the pace of expansion, and lack of effort to adapt (like they did in China) When Starbucks entered Australia, they expanded at an extremely fast pace and by 2008 they had opened 90 stores. However, such speed “grew faster than its popularity” as it ultimately resulted in a loss of $105 million in the first seven years. Given the fact that Australia has always had a strong and large coffee drinking culture, Starbucks should…arrow_forwardA Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is,…arrow_forwardWhen Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the…arrow_forward
- Q1. Suggest a real mid-sized business that has not already incorporated them into their Ten Principle & Sustainable Development Goals strategies on the United Nations org website. Use publicly available information to profile your chosen business with around 500words. (Example: Mid-sized eyewear manufacturer Warby Parker is situated in New York City. Through its dedication to sustainability and social responsibility, the company has incorporated the Ten Principles of the UN Global Compact into its business practices and strategies. With their "Buy a Pair, Give a Pair" initiative, Warby Parker, for instance, distributes a set of eyeglasses to a person in need for each pair that is purchased. The business has also taken steps to lessen its carbon footprint and gets its components sustainably)arrow_forward1. What is the name of Pepsi’s most recent entry into the mid-calorie market for cola flavored soft drinks? (a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi Truearrow_forwardThe Xerox 914, the first plain-paper copier, was introduced in 1959. Regarded by many people as the most successful business product ever introduced, it created a new industry. During the 1960s Xerox grew rapidly, selling all it could produce and reaching $1 billion in revenue in a record-setting time. By the mid-1970s return on assets was in the low 20 % range. Its competitive advantage was due to strong patients, a growing market, and little competition. In such an environment, management was not pressed to focus on customers. During the 1970s, however, IBM and Kodak entered the high-volume copier business-Xerox’s principal market. Several Japanese companies introduced high quality low volume copiers, a market that Xerox had virtually ignored, and established a foundation for moving into the high-volume market. In addition, the Federal Tarde Commission accused Xerox of illegally monopolizing the copier businesses. After negotiations, Xerox agreed to open approximately 1,700 patents…arrow_forward
- Q4. What do you think Amul india will look in 10 years? (Word limit up to 150 words)arrow_forwardQ.1 The target audience for a burger brand is youth who are heavy users of smartphone for watching videos, shopping, gaming, and social media. One of their top three activities was search. How can the burger brand use ‘search’ for selling chicken burger as young people did not search for keywords ‘chicken burger’ but they searched the internet for issues they were facing every day in their life such as getting good scores in exam or finding the right partner or getting a good job. The youth were looking for answers to their collective problems, desires, and dreams which were manifested through queries in search engines.arrow_forwardVW Cheats on Emissions Testing Up until late 2015, Volkswagen AG (VW) was the second largest carmaker in the world, with its 590,000 employees producing nearly 41,000 vehicles per day. At that time, the company's prospects seemed bright, with many of its 12 subsidiaries, such as Audi, Bentley, Bugatti, Ducati, Lamborghini, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles, performing well. A central question of this scandal—whether VW's top management knew of the deception—remains. However, many critics claim that the multibillion dollar emissions cheating scandal shows that at the very least, the VW engineers who created and installed the software did not believe company management expected them to act with integrity. If they had, VW would not have cheated and would not be in this mess. Critical Thinking Questions 1. VW has blamed a small group of engineers for the misconduct and claims that members of its management board did not know of the decade-long deception.…arrow_forward
- Situational Analysis A detailed 3Cs analysis SWOT & PESTEL and review of marketing mix is performed. Indicates clearly the internal and external factors. 15 years + presence in RSA First and largest IPP in RSA with more than 1,6 GW in operation 300+ professionals Developed, built and operate the first H2 plant in Africa at Mogalakwena mine Founding member of the Hydrogen valley initiative with Anglo American and the Department of Science and Technology. Operational and Safety excellence across all sites. Growth Market for ENGIE ENGIE exists out of 4 Global Business Units (GBUs) –They are units that drive operations and results and own a P&L. A key differentiator we have within ENGIE is GEMS, whose mission is to optimize the Group’s assets (ie. Connect upstream assets to our customers and Accelerate the development of Renewable) and Ensure a secure and sustainable energy future for B2B clients in line with a low carbon strategyarrow_forwardBetter Fitness, Inc. (BFI), manufactures exercise equipment at its plant in Freeport, Lon Island. It recently designed two universal weight machines for the home exercise market. Both machines use BFI-patented technology that provides the used with an extremely wide range of motion capability for each type of exercise performed. Until now, such capabilities have been available only on expensive weight machines primarily used by physical therapists. At a recent trade show, demonstrations of the machines resulted in significant dealer interest. In fact, the number of orders that BFI received at the trade show far exceeded its manufacturing capabilities for the current production period. As a result, management decided to begin the production of the two machines. The two machines, which BFI named the BodyPlus 100 and the BodyPlus 200, require different amounts of resources to produce. The BodyPlus 100 consists of a frame unit, a press station, and a pec-dec station. Each frame produced…arrow_forwardQ1. Nabati Foods launched a Dairy-Free Cheesecake in theyear 2020 in USA. Elaborate the series of New ProductDevelopment (NPD) stages that Nabati Foods tookbefore launching the cheesecake product line in fourdifferent flavors; Chocolate, Tiramisu, Peanut Butterand Blueberry NOTE: kindly please refer to the attchemt for anware the qurstion . Thank youarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.
Forecasting 2: Forecasting Types & Qualitative methods; Author: Adapala Academy & IES GS for Exams;https://www.youtube.com/watch?v=npWni9K6Z_g;License: Standard YouTube License, CC-BY
Introduction to Forecasting - with Examples; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=98K7AG32qv8;License: Standard Youtube License